WHY CRM? How about Early stage Startups and New Ventures? in their early days?"​

"Just wondering,at this crucial period, How many Organisations really able to leveraged and found worth spending Time/Money on CRM PLATFORM".

While coming to basic understanding,Who all Need CRM?Probably, all the companies involving ...

# Diversed market segment # Multiple leads/Deals to handle at a time # Large distribution Sales channel-Direct or Indirect # Facing competition in the market # Higher risk of losing the client.

"Being the Co-founder of the 4 yr old Start-up & over decade of hand on experience using some of the leading CRM platforms in my past Corporate experience."

I believed, to have strong foundation, CRM should be considered in the first place.

In last few yrs, got associated with many start-ups, I noticed few interesting practices:

No Sales process in initial stage.

Mix reviews on adoption of CRM

Spreadsheet/Excel sheet is the mother of all data.

Massive inflow of data, spread across the number of files.

No worries of analysing such data.

Least bother to records the outcome of unmatured leads,focus on conversion lead only.

No define process for communicating with leads.

Wide spread Distribution Sales channels & lead resources.

"WHAT MAKES ME TO MOVE ON TO CRM BEFORE EVEN WE HAD OUR FIRST PAID CUSTOMER?"

• Contact Management (To minimise Sales personal dependency,Account mapping Visibility)

• Sales Pipeline Management.(Clear visibility of the status & have access anytime ,anywhere)

• To have cost effective remotely managed Inside Sales and lead management system.

• Enhance Sales team On ground productivity,Geo-Mapping of prospects,Clear visibility of individual sales funnel.

• Reports and Analytics-Segmented and Organised data for quick decision making.

• Customer Management

• Investor prospective-Transparency "To track the growth..inflows and outflows against Opportunities"

• Lot more can be done as you grow such as Managing Invoices/Bills/Proposal/ Knowledge Management/Marketing etc..., on lighter note we found these were enough to kick start....

"Would love to hear from you all, CRM or Spreadsheet - best Option for early Days..."

To know How CRM help us laying Strong Foundation-Do wait for my next Article...."WIIFM-WHAT'S IN IT FOR ME".

"WHAT ALL WERE OUR INITIAL CHALLENGES AND HOW CRM PLATFORM HELP US LAYING STRONG FOUNDATION DURING OUR STARTUP JOURNEY & GROWTH..."